Welcome to Academy Casual - our founder, Baron Friedrich Wilhelm von Steuben, arrived in 1777 to provide American soldiers with a proper understanding of discipline and fashion. Ever since, true patriots trust us for their favorite PT shirts to wear in and out of the barracks.
I'm Mike Nemeth, an '04 grad. I've been putting together West Point satire for a long time - like before there was even YouTube. I wrote a weekly satire newsletter called 'Center Stall' and made a few videos, like 'The Barracks Linebacker' while I was a cadet. Since then, I've made some officially licensed USMA products, including a children's book titled 'West Point A to Z.'
I created this site originally as a spoof of the new 'Army West Point' re-branding. I've done a fair bit of e-commerce projects on the side when I'm not at my 'day job' - I use a platform called Shopify that's so simple that I built the site in an evening (in a house with an infant and a toddler).
A few cadets and grads bought some shirts and it was fun. Meanwhile, I also started talking with some people that really knew t-shirts. Here in Ohio where I live, there's a company called 'Homage' - they make really fun shirts that subtly (or not so subtly) tell people where you're from - either city or school. Essentially they make the kinds of shirts you don't find at gift shops. They're super soft and comfortable - not always the cheapest - but they make you smile. Once Homage got started, they eventually became an official licensed vendor for schools like Ohio State.
So that's what I want to do with Academy Casual. Most of the 'official' gift shop merchandise just doesn't do it for me. We've all got stories to tell about our time at West Point so I wanted to create some fun shirts that you'd be proud to wear. And now, I'm excited to announce that I can offer exclusive and officially licensed products from the United States Military Academy.
This is most certainly not my full time job - but it's important to me to keep bringing some laughs to cadets and grads. I'm not Amazon, but I am a systems engineer. Orders head to the printers once a week and then I batch and ship the orders about once a week. You'll get an automated tracking notification when your shirt ships just like you would from any other store. However, Academy Casual is a 'family operation.' All of the store emails go to me - if you ever have any questions, just let me know. I've had some amazing customers on here so far - when I was starting out, I switched 2 orders and 2 grads got the wrong shirts. They contacted each other and mailed their shirts to one another... and then told me! If anything is wrong with your order, let me know and I'll make it right.
Enjoy Barracks Linebacker. Enjoy your Academy Casual shirts.
...and Go Army (West Point)